MMS AUDIO
Joint Industry Committee for audio measurement in Sweden
MMS Audio is an industry body for audience measurement in the Swedish audio market. Through MMS Audio, key stakeholders come together around a common, independent and quality-assured structure for measurement, reporting and continued development. Its activities initially focus on radio.
The objective is to retain and further strengthen market trust in audience measurement.
Independent. Impartial. Inclusive.
MMS Audio works to ensure that audience measurement develops transparently, impartially and with the involvement of market stakeholders – strengthening trust over time.
Contact
contact@mmsaudio.se